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The Boardroom Show is a Showcase for the Surfboard Manufacturing Industry. Surfboard trade show in Del Mar, Santa Cruz. Surfboards for sale. surf hard goods show.
Boardroom Show, Icons of Foam, Sacred Craft, Surfboards Manufacturing
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MAY 2018





The Boardroom International Surfboard Show

Celebrating its 11th year, its seventeenth iteration, the Boardroom (formerly Sacred Craft) highlights the surfboard manufacturing industry. A gathering of like minded enthusiasts who are drawn by an authentic love for riding waves and the crafts that move us along those waves.
In the beginning it was ALL about the surfboard. The only thing that mattered. From ancient Polynesia to the WSL World Tour; from Waikiki to Maverick’s; from The Endless Summer to Instagram; as the eras passed what we’ve worn or said or listened to or traveled to or read or watched are just sidebars on surfing’s timeline. Because the history of our sport is the history of the surfboard. Nothing has defined the surfing experience more than that on which we ride the waves. Nothing defines the surfer more than his (or her) surfboard. So much more than a tool, the surfboard is the philosophical icon, a sacred craft, a culturally pervasive symbol of freedom, adventure and enduring youth.

This is why the surfboard builder was once the primary arbiter of surfing culture, from those early Hawaiian kahunas to the first wave of board manufactures in the early 1960s. Think back: Hobie, Hansen, Bing, Weber, Noll, Jacobs, Haut, et al. These labels –the surfboards they produced and the way this product was marketed–shaped surf culture, both literally and figuratively. It was all about the ride–what you wore came second. Yet as the decade passed, the emphasis shifted away from the surfboard. The surf magazines became the main cultural hub, establishing ethical and aesthetic boundaries and ultimately marginalizing the role of the surfboard in their increasingly narrow portrayal of the sport. According to the surf mags throughout much of the 1980s and ‘90s there was only one way to surf: a mono-board culture. At the same time the burgeoning surf wear industry began to eclipse all other commercial elements of the sport. Riding a swell of endorsement –based marketing, these soft good companies became our cultural leaders, creating the imagery and feeding it to a media who, in turn, fed this pre-digested vision back to us: a mirror with no backing, that only reflected outward. This is not to say there’s been any sort of deliberate attempt to commoditize our passion; the surf media is not evil, they’re just off track a bit.

Our culture arises from riding surfboards on waves. It is all about the surfboard; has always been about the surfboard. Since 2007 THE BOARDROOM has reasserted and maintained this philosophy. To put the surfboard–and the modern day kahunas who craft and design them—back at the forefront of surf culture. At THE BOARDROOM we place surf culture, its influence, its importance, its responsibility, back in the hands of the artisans who shape our sacred craft- and ultimately our future.

Please join us as we showcase builders, designers, craftsman, surfboards, essential surf equipment, gear, art, music & more.

Gear Review
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What our production quality lacks we attempt to make up for with honest, sincere surf talk. Two friends on a verbal stroll through the week in surf. Bavardage on caffeine. It is our aim to provide information, insight and entertainment; and to present surfing in a sincere, honest, good-natured light. We are not perfect, but we aim for progress. We hope you like our banter.
Latest Videos
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Including surf porn, craftsmen instruction, shaping insight, legends, surf celebs, and random grabs from the social media maelstrom.
Recent News
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Breaking info, blogs, surf forecasting insight, marketing bs, press releases, random stuff we find interesting and occasional product placement masquerading as news. Why say blah when blah, blah, blah takes up more space?
Boardroom Show Gallery
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Our Instagram feed gallery, check out our photos from craftsmen, shapers, legends, surf celebs, and random grabs.

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